We recently ce of Destiny, and chatted about how and why you should join the metaverse, what Reyes thinks the future of the metaverse will look like, what roles brand ambassadors will have in the metaverse, and more about Karma the Game of Destiny.
When Facebook renamed itself, Meta, last fall, it inadvertently shined a spotlight on the metaverse. Everyone, including established clothing brands, celebrities, and pro sports teams wanted (and still very much does) a piece of this new universe. The question is how. How can businesses create sustainable strategies for their existence in this new realm that will last beyond the hype phase? And why should those who have their doubts about taking their business to the metaverse give it a chance? Rene Reyes, founder of Karma the Game of Destiny is here to better explain the basics.
ADM: Why join the metaverse?
Reyes: The number one reason to join the metaverse is opportunity. The metaverse is growing exponentially, and while opportunities will only continue, the pioneers will reap the most significant rewards. The second reason to join is experiential. Immersive entertainment is the new cinema and more. Interactive entertainment is going to take on a new level of depth. The third main reason is an opportunity for relationships wed never have access to ‘In Real Life (IRL).
Reyes: Karma the Game of Destinys creation resulted from years of research with dating sites and classifieds. It is loosely related to another project I finished for Patient Navigation to improve cancer care for people in low-income demographics. KGD was purposefully designed to deal with many seen and unseen problems people face on the internet. It was designed first to be entertaining and function as a guide for people looking to meet strangers on the internet for various romantic, platonic, or trade relationships. Karma has many mechanisms behind the scenes that help avert scammers, creepers, and users of nefarious intent. And while there are no guarantees, the platform is highly effective by design to tackle these negative aspects of social networking in the digital space.
ADM: How can we make the metaverse more interesting for everyone?
Reyes: Technology often comes with the stigma of being geeky or nerdy people. Dating sites were not adopted by the general public for a while, as many felt it was for the desperate. They felt their social lives were hot or not adequate to meet people. Today, many people, young and old, use the internet for social connection with family and friends and to meet strangers for all kinds of relationships and trade. The Metaverse will not be for everyone immediately, and newer technologies will allow some people to skip the VR glasses en route to the dynamic inter-reality the metaverse will become over time, like the generation that skipped the PC and now exclusively use mobile phones and tablets. The metaverse will have something for everyone, from the mundane distraction to solving complex problems, social networking for entertainment, and trade. It will become a part of who we are as an evolving species. It will go past being there because its interesting to being there because its necessary.
ADM: Is it possible to craft a stable “play to earn” model that works sustainably?
Reyes: Our platform already has a P2E (Play to Earn) world, a casino experience, and venues for artists, performers, and ambassadors. Play to Earn will take on several models and functions like play/work to earn models do IRL. Sustainability is the sphere of P2E in the metaverse and will require a valuable and functional ecosystem that drives funds from other places. Profitability will be a key factor, and just as in IRL, there will be many investment models that are looking for an ROI downstream.